Alvin Franklin - Executive Senior Associate Athletics Director/Chief Revenue Officer - Staff Directory

Staff Directory

Alvin Franklin

Title:
Executive Senior Associate Athletics Director/Chief Revenue Officer
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Alvin Franklin was promoted to Executive Senior Associate Athletics Director for Development and Chief Revenue Officer in September 2025. In this new role, he will oversee all revenue generation initiatives including the Cougar Pride office, ticket office and sports properties team.

Franklin, a rapidly rising professional within collegiate athletics, joined the University of Houston as its Senior Associate Athletics Director for Development/Executive Director of Development in August 2023 before his promotion in 2025.

Franklin oversees the day-to-day operations and provide administrative supervision of Cougar Pride, Houston Athletics' fundraising arm. He implements and manages Houston's major gifts and premium seating programs, focusing on large contributions.

Franklin made the jump to Houston from Starkville, Miss., where he served as Associate Athletics Director of Development and Team Lead at Mississippi State for two years. In his role, Franklin led the Bulldogs’ major gift fundraising team where he was responsible for closing major and principal gifts while also setting the overall major gift strategy for the Bulldog Club. Franklin also served on the newly formed MSU Athletics Leadership Council and was a member of the University Foundation team leadership group.

While at Mississippi State, Franklin served as the President of Athletics’ Diversity and Inclusion Council as well as the secondary sport administrator for the Bulldogs’ football team.

Prior to his time in Starkville, Franklin served two years as the Director of Athletic Development for Major Gifts at Purdue where he led fundraising efforts for the southeast region of the United States. He was also influential in the completion of the "More Than a Game Campaign" and growing the major gift pipeline.

An alumnus of Jackson State University in 2015, Franklin starred on the baseball team while earning his degree in Economics. He then earned two Masters degrees, one from Mississippi State in Sports Administration and then from Purdue in Higher Education.

Franklin got his start in Athletics Development at Mississippi State as a Graduate Assistant before a one-year stint as Sports Information Director and Assistant Baseball Coach at Hinds Community College.

He then spent the next two years UAB as Athletics Development Associate before a stint at South Alabama as Assistant Director for Athletic Development.

Franklin was instrumental in growing sport specific and annual giving efforts. Additionally, he assisted with orchestrating capital improvements for a new football stadium, volleyball gymnasium improvements, golf program's practice facility and a new track surface.

As an educator, on top of his development strengths, Franklin taught Sports Finance as well as Organization and Management in Sports Programs at Mississippi University for Women during the last 20 months.

He also worked on the Inaugural SEC Opportunity Forum Class for the 2022-2023 academic year and is a graduate of the prestigious NCAA Dr. Charles Whitcomb Leadership Institute. Franklin is very active in the National Association of Athletic Development Directors (NAADD) where he was a SEC Conference Representative 2021-2023 and served on their Diversity Working Group.